New car is grand prize in Al Gore’s ad contest 3
Sep11
The idea is nice: get people around the world to submit homemade videos about the environment for a competition, and broadcast the winning videos on Current TV. How misconceived is it to offer a CAR as the grand prize in a competition to raise awareness about the environment? Granted, it is a hybrid car, which makes it a greener vehicle than a diesel truck, but really – shouldn’t it rather have been a nice bike or a year of free public transportation? Congrats to the automobile industry for getting this kind of publicity from one of the most influential environmental movements in recent history. Al Gore sent me an email about it today. Anybody who wants to win a new car should submit their videos before tomorrow.
The Gore concept is obvious: you’re not supposed to USE the car, but leave it in the driveway for people to SEE that you’re NOT driving but probably biking og walking or even home working. Simple enough. Al Gore’s people just forgot to tell.
Dont believe the eco-capitalist hype.
You have to understand the people that this is marketed for. In 95% of the US (geographically) it’s not feasable to not drive a car daily. Giving the winner a hybrid means they won’t be driving their gas guzzlers. Bikes and public transit are nice but not too useful when there’s no buses or even sidewalks.